|Published online: June 3, 2015||$US5.00|
One way of increasing effectiveness and realism is the use of experiential learning in the classroom. The current case study recounts experiences with an undergraduate Advertising Strategies and Media Planning class over the course of a 16 week semester. The benefits of working with a “real” client, including increased student motivation, engagement, and confidence were clear from student comments following this implementation. The study recommends tactics for successful implementation of client based assignments in higher education.
|Keywords:||Teaching, Experiential Learning|
The International Journal of Learning in Higher Education, Volume 22, Issue 3, September 2015, pp.67-75. Article: Print (Spiral Bound). Published online: June 3, 2015 (Article: Electronic (PDF File; 628.019KB)).
Associate Professor, Department of Communication, The University of Texas-Pan American, Edinburg, Texas, USA