Action-Learning for Postgraduate Business Enterprise Education: A Flexible E-Learning Approach

By Bob McClelland.

Published by The Learner Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The action-learning model of delivery to business and enterprise postgraduate students in a framework of Masters Enterprise Learning is examined when facilitated in an E-Learning environment with flexible assessment options.

Keywords: Action-learning, E-Learning, Virtual Learning Environment, Web-based

International Journal of Learning, Volume 13, Issue 4, pp.55-64. Article: Print (Spiral Bound). Article: Electronic (PDF File; 874.608KB).

Dr. Bob McClelland

Bob McClelland has worked in the UK Higher Education sector for 33 years. He is currently a Reader in Educational Technology and a Fellow of the Royal Statistical Society. Initially a Chemist he has lectured in Analytical Science at undergraduate and postgraduate level. For the past sixteen years he has lectured in Business Statistics, Decision Making, Management and Research Methods to undergraduates, postgraduates (MA, MBA and executive MBA), Doctoral students and professional courses in Business. He is Programme Manager of the Masters in Enterprise and Masters in Business Improvement, a Faculty Enterprise Champion and Head of the Centre for Market Research Technologies at Liverpool John Moores University. Bob’s research is based upon corporate learning, utilizing new and emerging technologies. He has written several textbooks and has published widely on Learning and Teaching issues in Business Education. He undertakes a range of consultancy activities for enterprise and supervises twenty doctoral students in the UK and overseas. He is also a visiting Professor to an MBA/Doctoral programme in Ramkhamhaeng University, Thailand.


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