Market Centred Leadership

By Lawrie Drysdale and David Mark Gurr.

Published by The Learner Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper proposes a leadership model called ‘Market Centred Leadership’.

Keywords: Leadership, Marketing, Schools

International Journal of Learning, Volume 10. Article: Print (Spiral Bound), ISSN: ISSN 1447-9494, LC03-0210-2003. Article: Electronic (PDF File; 403.365KB), ISSN: ISSN 1447-9540, LC03-0210-2003.

Dr. Lawrie Drysdale

Lawrie Drysdale is a senior lecturer in Educational Administration in the Education Faculty at the University of Melbourne. He lectures in organisational behaviour, leadership, human resource management and marketing in education. His research focus is marketing in education and school leadership. Part of Lawrie’s work is conducting school reviews with the Education Departments in Victoria. Currently he is a director on the board of the Australian Principals Centre. He also conducts consultancies and workshop for both local and overseas educational groups

Dr. David Mark Gurr

Dr David Gurr is a Senior Lecturer in Educational Leadership at the University of Melbourne. Current research interests include successful school leadership, and accountability in school systems. David is the Vice President (Research and Publications) for the Australian Council for Educational Leaders. Prior to working a the university, David was a secondary school teacher and research officer in the Victorian Department of Education.


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