Different genres are often compared in bibliography; with regards to teaching however, each genre is usually presented isolated from the others. Aiming at studying variety, I decided to experimentally examine in class two different genre those of the advertisement and the folk tale. These particular genres have been selected because they present certain similarities: in terms of form, positive terms and repetitions are used in both of them; in terms of content, in both everything is presented as good or bad whilst the protagonists in each of them are put into trial. Besides, they both aim at altering the addressee’s behavior. The combined examination of these two genres allows us to set the following teaching aims: a) recognition and comparison of the characteristics of the two genres, b) recognition and comparison of the purpose of the two genres, c) creation of hybrids, i.e. new genres based on a synthesis of the characteristics of the folk tale and the advertisement. Two additional teaching aims are the understanding of the speaker’s viewpoint and the overall critical view of the texts under examination. To achieve these aims a three-hour lesson plan was organized that put into practice the four teaching stages proposed by the New London Group. This lesson plan was applied to two classes of foreign students that learn Modern Greek as a second language and come from marginalized groups. The entire teaching procedure is presented and discussed in this paper.
|Keywords:||Folk tale, Advertisement, Multiliteracies, Genre, Hybrid, Lesson Plan|
Centre for the Greek Language, Greece
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