Customized English Language Teaching for Business Students: The Pakistani Perspective Part II

By Ameena Zafar.

Published by The Learner Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This is the continuation of a research project, the primary focus of which is to
discover innovative vistas in English Language Teaching: To devise a radical and
contemporary curriculum and teaching methodology for Business students in Pakistan. It aims to enhance and develop their confidence and their competence in English in such a way that the ‘English as a Second Language’ students are able to meet the demands of everyday communication in real life office scenarios efficiently. Communication in English plays an important role in all walks of life, and more so in today’s globalized context. The prerequisite consideration of a composite implementation of English as the
major means of communication in offices may have its pros and cons. The secondary focus will be to gain an insight into the diverse modes of business communication in English. To achieve this the scope of ESL in the corporate sector will be closely studied through sample organizations. The different genres of English used in professional organizations, the adaptability of ESL professionals to these genres, and the extent and variety of verbal and non verbal communication practices in English will be assessed.
Suggestions to improve the English curriculum and training methodology to elevate the local education level up to the international corporate standard, will also be specified in the conclusion.

Keywords: English For Special Purposes

The International Journal of Learning, Volume 15, Issue 3, pp.99-108. Article: Print (Spiral Bound). Article: Electronic (PDF File; 716.458KB).

Ameena Zafar

BBA Program Coordinator, Senior Consultant, Faculty of Business Administration & Social Sciences, Muhammad Ali Jinnah University, Islamabad, Punjab, Pakistan

She has a Master’s degree in English Literature and Language, and is enrolled in a PhD program in English. She has taught Modern/Classical Drama, Modern Novel and Prose to MA English Literature/Language students. She has taught Basic English, Advanced English, Business Communication to ESL students of BBA, BCS, BFD, BIT and BTM. She also taught English Literature I and II, Case Study Writing, Business Report Writing, Technical Report Writing, Research Methodology, Business Communication, Verbal Communication, Communication Skills, Freshman English I and II to ESL students of MBA, BBA, MS, BS, BE and BIT. She has a fifteen year experience of university, college, O levels, middle and primary teaching. She is currently an Assistant Professor, the BBA Program Coordinator and a core member of the Consultancy Division at Muhammad Ali Jinnah University, Islamabad. Her venues of research are English for Specific Purposes, English as a Second Language, and English Literature. She has five International Journal Publications and four International Conference Papers to her credit. Two of her abstracts have been accepted and the papers are being reviewed for publication. She represents MAJU as a consultant at various institutions and organizations, training new and seasoned professionals.


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