Exploring Television HIV/AIDS Education in Light of Needs, Experiences and Expectations of Urban Youth in Uganda

By Frederick Kakembo.

Published by The Learner Collection

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This paper is based on the study that was conducted in Uganda to determine whether television HIV/AIDS education addresses the needs, experiences, and expectations of the urban youths. Based on the interpretist framework, which stipulates that all knowledge is socially situated, the study sets out to determine whether television HIV/AIDS presentations accommodate the voices, experiences, and discourses of the youths as a marginalized group. A qualitative approach based on focus groups and personal interviews was used to collect data. A total of 44 male and female participants within the age bracket 15-24 were divided into 4 focus groups. They were shown drama skits typical of those used for television HIV/AIDS education programs. They were requested to analyze the skits to determine whether the skits addressed their experiences and expectations. Personal interviews were also administered to staff of the Department of Education, television stations personnel, and staff of NGOs to solicit their views on the way the youths experience and value Television HIV/AIDS programs. Transcripts from focus groups and individual interviews were analyzed at both a conversational and a thematic level, in order to examine the processes by which audience group’s value and construct the meanings out of these television programs. The findings suggest that the prevention messages and the values propagated by television HIV/AIDS education are detached from the experiences and the world views of the urban youths. From the perspective of the Uses and gratifications theory of television viewing, it is proposed that educators should involve the target audiences while developing HIV educational programs such that the programs are tailored to the experiences and perspectives of the target audience.

Keywords: Television, Urban-youth, HIV/AIDS Education, Needs, Experiences, Expectations

The International Journal of Learning, Volume 15, Issue 5, pp.307-318. Article: Print (Spiral Bound). Article: Electronic (PDF File; 635.708KB).

Frederick Kakembo

Dean of Students, Students Administration, Uganda Christian University, Mukono, Central, Uganda

I was born on 6th October 1964 at Kazo, Kampala district. I studied B.A Education and M.Ed. (Curriculum and Media) in Makerere University in 1985-88 and 1991-1993 respectively. I am now a student of PhD (Adult & Community education & Training) in the University of Pretoria. I was the Dean of students and lecturer, Ndejje University and later transferred to Uganda Christian University as Dean of students and lecturer between 2000-up todate. I have been a lecturer in the department of Education teaching the following courses: Educational technology, Students Welfare Planning and Administration in Institutions of Learning, Curriculum studies Effective teaching in institutions of learning. Academic planning in institutions of learning. I have presented papers in workshops and conferences; The youth and recreation in HIV-AIDS control initiatives 2005, at the Africa association for health, physical education, Recreation sports and dances (AFAHPER-S.D) biennial Conference: Kenyatta University; Culture and innovations: Viability of participatory community media in health initiatives 2005. Paper presented at the 4th international cultural studies workshop in Uganda. 8th-10th August 2005 Makerere University; Educational Interventions In the HIV-AIDS Control Initiatives: Approaches and Media for Use in Theological Institutions and Bible Colleges in Africa 2005. Paper presented at the workshop Organized by MAP International, at the Uganda Martyrs Seminary Namugongo 1st \u2013 5th August 2005: Strategies for Funding of the Activities of the East African Universities Sports Federation 2003 . Sponsored by the Inter-University council for East Africa, at Nairobi University, Kenya; The Education Challenge in the Industrialization of Uganda. At the 1st Industrialization workshop in Uganda, organized by The Center for Basic Research C.B.R Kampala, Uganda; the Centre for Studies in Social Sciences (CSSSC) Kolkata, India, and The Institute of Development Studies (IDS) Rockslide University, Denmark. Preparing for and Facing Interviews. Presented at the National youth Careers Workshop organized by The Rotary Club of Kampala-Ssese Island on 4th October 2003 at Uganda Christian University Mukono. Education in Relation To Production Processes. At the Pan-African colloquium on Education and Development in the Post-colonial Africa. University of Cape Town, South Africa, December 12th-14th


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