This paper is based on the collaborative activities of an undergraduate student and two professors engaged in an analysis of instructional materials utilized in school of business curricula. During the past decade measures of student success in higher education has shifted dramatically from input to outcomes-based assessment processes. Driven by stakeholders such as employers and graduate schools; governmental regulatory agencies; and professional as well as regional accrediting bodies, educational institutions have invested time and resources in the development of formal learning assurance programs within their curricular programs. This particular paper focuses on the role and contribution of commercially developed textbooks on the effectiveness of learning assurance programs within the curricular subject matter of marketing. The collaborators have analyzed the development of learning outcomes by textbook authors in terms of their level of refinement and specificity. The study is based on a review of five representative courses within the curricular subject area and widely adopted corresponding textbooks for each. The analysis of this feature in the textbooks was conducted through a categorization of the stated outcomes for every chapter content area in the context of the specific learning levels within the hierarchy of Bloom’s Learning Taxonomy. Additional support for this categorization was drawn from McBeath’s research in the development and application of learning outcomes based terminology. The overall examination reveals the extent to which textbook based learning outcomes address curricular learning levels modeled from Bloom’s seminal work. The paper concludes with recommendations for enhancement and improvement of this textbook feature as well as an identification of future research activities.
|Keywords:||Curriculum, Student Learning, Outcomes Assessment, Learning Assurance, Textbooks|
Professor of Marketing and Management, School of Business, Siena College, Loudonville, New York, USA
Accounting Professor, School of Business, Siena College, Loudonville, New York, USA
Student, Siena College, Loudonville, New York, USA
There are currently no reviews of this product.Write a Review