The Changing Faces of Outcome-Based Learning: Teaching and Learning Creativity 10.20.30

By Grace K. Lau.

Published by The Learner Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper outlines the development of education in Hong Kong and the case of how outcome-based teaching and learning (OBTL) has evolved and implemented, as the basis to discuss teaching and learning creativity for the age groups of 10’s, 20’s, and 30’s and beyond. The study draws upon research through interviews and observations during the ‘Design with Fear’ project of the Associate of Arts in Digital Visual Design (AADVD) and the Bachelor of Design Programmes (Communication Design and Multimedia Design) at City University of Hong Kong, as well as the ‘Learning Design Through Monster’ workshops under the project ‘Design to Empower’ (Hong Kong Design Centre, 2008). The research aims to identify the essence of teaching and learning creative thinking across the different groups so as to discover the transferable values and the relevant teaching and learning activities which can enhance the overall experience. The findings contribute to a model for implementing creative thinking with reference to the outcome-based approach, which then can be used as a framework for structuring education programmes to nurture talents who will survive the new economic environment.

Keywords: Design Education, Creative Thinking, Outcome-Based Teaching and Learning, Teaching and Learning Activities

The International Journal of Learning, Volume 16, Issue 5, pp.125-138. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.692MB).

Grace K. Lau

Academic Coordinator, School of Continuing and Professional Education, City University of Hong Kong, Hong Kong, Hong Kong

Grace Lau is a Academic Coordinator of School of Continuing and Professional Education (SCOPE) at the City University of Hong Kong, and she heads two different programmes - the Associate of Arts in Digital Visual Design (AADVD), as well as the Bachelor of Design (Communication Design. Graduated from the Hong Kong Polytechnic University, School of Design in the late 80’s; Grace has worked in the field of advertising and marketing since then. She was Associate Creative Director, Ogilvy & Mather Direct; Creative Director, Thompson Connect of JWT; Creative Director, Rapp Collins Worldwide (HK); and Art Director, Leo Burnett. And after completing an MBA in York University, Ontario, Grace returned to Hong Kong in the late 90’s, and started her career in Credit Card banking with International Bank of Asia (IBA), which she has successfully launched the Loyalty Programme, as well as developed the first-ever Dual Card programme for IBA Visa and Master Card in 1997. Grace’s work has been awarded for creativity as well as business results by local and international bodies; and her experience covered above, below and across the line with traditional and digital communication media.


There are currently no reviews of this product.

Write a Review