Working Both Ways: Creative Lessons for Design Professionals

By Jane Lawrence and Joanne Cys.

Published by The Learner Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

As a creative act, design is transcendental, imaginative, experimental, and innovative. However, in mainstream professional practise design can be subjugated and sidelined by the administrative, regulatory and financial processes that drive the final outcome. In this sometimes risk-averse context the idea that designers are always creative is a misconception. More than ever professional designers seek opportunities that will stimulate, challenge and sustain their creativity as their formative design education once did.
This paper will describe a series of creative masterclasses for practising designers initiated by the University of South Australia which respond to an identified lack of creative stimulus in commercial practise following university education. In the full day masterclasses, renowned ‘masters’ (Australian artists and designers from a variety of disciplines) lead design practitioners through provocative design projects. Masters invited into the program challenge the protocols and processes that characterise mainstream design practice and replace it with equal amounts of experimentation and risk. The paper will analyse 3 masterclasses providing insight into the masters’ complex challenge to educate professionals, the imaginative needs of practitioners and the value of sustaining ongoing creative education beyond a university qualification.

Keywords: Masterclass, Creativity, Design, Professional Development

The International Journal of Learning, Volume 16, Issue 6, pp.487-498. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.569MB).

Jane Lawrence

Senior Lecturer, Louis Laybourne Smith School of Architecture and Design, University of South Australia, Adelaide, South Australia, Australia

Jane Lawrence and Joanne Cys have jointly been involved in numerous research and consultancy grant projects related to teaching and research in the field of Interior Architecture. They have established a successful masterclass program for undergraduate students and professional design practitioners. Jane’s research areas are concerned with the fields of design pedagogy and alliances between design food, domesticity and the everyday and which unite teaching and learning practices with scholarly research. With colleague Rachel Hurst, Jane has produced a series of artworks which have been exhibited locally and nationally. She has written 2 book chapters with Rachel and together, they are working on another book for a renowned Australian interior designer. Jane is also currently co-curating 2 exhibitions for 2009 and 2010.

Joanne Cys

Associate Professor, Louis Laybourne Smith School of Architecture and Design, University of South Australia, Adelaide, South Australia, Australia

Joanne’s research activity is focussed upon developing a continuing professional education strategy for design practitioners in Australia. Her research has attracted grant funding and has resulted in numerous publications. Joanne is the National President of the Design Institute of Australia.

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