There is growing interest among business firms in knowing the success and changing factors in the organization, the needs to enhance the managerial competencies involve and to what extend the involvement of these factors and characteristic effect the changes dimensions of the firm. Such information has significant implication for the managers, owners or operator, whom must be prepared for the existing firm as well as entry of new businesses into their respective marketplaces. For this research, factor selected as independent variable which are managerial competencies (management, planning and budgeting, marketing and selling, advertising and sales promotion and facilities and equipments). Measurement of changes, rely on the organization performance and effectiveness. As such, for this research changes or performance of the firm selected as dependent variables where number of guest and number of complaints as the indicator. Most studies on changes or performance of the firm tend to focus on ‘Hard’ performance as the indicator and this study design to apply on ‘soft’ measurement. . Hard measurement also known as financial measurement was short term, objective and heavily used by industries. In contrast, ‘soft’ performance known as non-financial measurement were a long-term effect and subjective. Furthermore, there is great need for a comprehensive examination of the managerial competencies preference towards the organizational change in order to provide a generalization and recommendations to existing Malaysian entrepreneur. Thus, the purpose of the study is to develop a framework that can be used to study the relationship between managerial competencies preference towards organizational change.
|Keywords:||Managerial Competencies, Organization Change and Performance|
Lecturer, Faculty of Management and Economics, Management and Marketing, University Malaysia Terengganu, Kuala Terengganu, Terengganu, Malaysia
Lecturer, Faculty of Management & Economics, Management & Marketing, University Malaysia Terengganu, Kuala Terengganu, Terengganu, Malaysia
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