Influence of Learning Styles

By Prabhakar Venugopal Gantasala and Swapna Bhargavi Gantasala.

Published by The Learner Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Research points out to the fact that students and trainees in general learn effectively with teaching pedagogy that matches their learning style preferences (Li et al., 2008). There is ample research in studying the influence of learning styles (Coffield et al., 2004; Reynold & Vince, 2007; Welsh et al., 2007; Herbert & Stenfors, 2007; Sievers, 2007; Hyde, 2007; Kayes A.B., 2007; Garcia et al., 2007; Demirbas & Demirkan, 2007; Armstrong & Mahmud,2008). This empirical work centers on learning styles of Indian students with reference to Management Education. The study has been undertaken to evaluate, analyze and compare learning style preferences of Indian students enrolled for the Master’s program in Management. The aim of this study is to ascertain different learning styles of students and develop pedagogy for improving delivery of management courses. An attempt has been made to develop a research instrument that could further facilitate research in improvising curriculums. A descriptive and exploratory design has been employed to carry out this work. The literature review on learning styles is presented to begin with, followed by the findings from the empirical study. Factor analysis has been used to assess learning styles of students.

Keywords: Learning Styles, Management Education, Pedagogy

The International Journal of Learning, Volume 16, Issue 9, pp.169-184. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.288MB).

Dr. Prabhakar Venugopal Gantasala

Professor, School of Business Management, New York Institute of Technology, Amman, Jordan

Currently working as Professor in the School of Business, New York Institute of Technology, Amman, Jordan, I have thirteen years experience of working with different Business Schools in teaching, research and consultancy. I have been conferred with the Prof.K.Venkat Reddy gold medal in MBA for the batch 1992-1994 by S.K. University. I have been awarded with Doctor of Philosophy in Management for my dissertation titled ‘Organizational Culture and Network Embeddedness’. I possess to my credit a bachelors degree in law with Labor legislations as specialization. I have published five articles in different Journals and presented my research work in Human Resource Management, Knowledge Management, and Organizational Culture in various International Conferences including one in the International Colloquium on Business and Management, Bangkok. Have also undertaken consultancy work for the Government of Andhra Pradesh, India.

Dr. Swapna Bhargavi Gantasala


I am an Assistant Professor at Aurora P.G. College, handling Finance and Marketing specializations for MBA students. I have been associated with the Bank of America and then moved to academics. I have presented papers at various International conferences, one including at the International Colloquium of Business and Management, Bangkok. I am currently pursuing my doctoral program in Marketing and involved with research in HR and Marketing.


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