Innovation is the cornerstone of competitive advantage. It is necessary to adopt a range of measures which lead to entrepreneurial restructuring. This highlights both the measures of change within the organisation and also implementing an innovative culture based on quality. Entrepreneurial flexibility has to be based on the creative individual bringing forth flexibility. With these new attitudes, the innovative organisation neutralizes obsolete processes and products and focuses instead on its potential. To achieve excellence, new core competencies have to be attained. These must take into account all employees and not only those with technical or conceptual competencies. The constant changes in the entrepreneurial contexts are linked to the type of flexibility. Commitments, tolerance, involvement, willingness to take risk – vital pillars to ensure these organisations are more complex and less bureaucratic. The objective of this paper is to identify those values which embody the flexibility of contemporary organisations. A theoretical framework will be analysed to produce a global understanding for implementing flexibility in organisations.
|Keywords:||Entrepreneurship, Flexibility, Values, Organisations, Innovative Policies, Skills, Competencies, Creativity|
Senior Lecturer, HRM/OB Division, University of Glamorgan Business School, Pontypridd, Wales, UK
Senior Lecturer, HRM/OB Division, University of Glamorgan Business School, Wales, UK
Assistant Professor, Department of Economics, School of Economics and Management, University of Minho, Portugal
Pontypridd, Wales, UK
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