Can Facebook Enhance the Communications between Teachers and Students?
This research investigates the effectiveness of using Facebook to enhance the communications between teachers and students. Thirteen project groups from an advanced marketing research course were arranged to communicate via Facebook. Structured questionnaires, focus groups, as well as Facebook discussion groups were used to collect data for the research. Results of statistical analysis showed that Facebook intensity had a positive effect on social capital. The results also showed that heavy users of Facebook would be more willing to use Facebook to communicate with their teachers. Personal photographs were the major privacy concern for students while they communicated with the teachers. There was a negative relationship between privacy concerns and communications through Facebook. Since Facebook could prevent public access to personal photographs, some students preferred to communicate with the teachers through the project groups established in Facebook rather than acting as “friends”. Through the research, we have identified the critical factors that affect students’ use of Facebook for communicating with the teachers in a teaching and learning environment.
||Facebook, Social Capital, E-learning
The International Journal of Learning, Volume 17, Issue 11, pp.385-398.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 842.010KB).
Lecturer, University of South Australia, Australia
Ronnie Cheung held various posts including lecturer, senior lecturer, assistant professor and CyberU coordinator at the Hong Kong Polytechnic University. Currently, he is also working as a consultant for the Hong Kong Cyber University. He also has extensive consultancy experience for various organizations such as the Hong Kong SAR government and Hewlett-Packard Limited. Previously, he also worked as a consultant for Citibank in Tokyo. He also served as the Chairman of ACM-HK chapter and is a senior member of the association for computing machinery. He has over 30 years of academic experience and has over 70 publications. His publications also include 6 edited books from world scientific and springer-verlag, and 10 journal articles from various publishers such as Emerald, Wiley and IEEE.
The City University of Hong Kong, Hong Kong, China
Doug Vogel is Chair Professor of Information Systems (IS) at the City University of Hong Kong and an Association of Information Systems (AIS) Fellow. He received his M.S. in Computer Science from U.C.L.A. and his Ph.D. in Management Information Systems from the University of Minnesota where he was also research coordinator for the MIS Research Center. In a ten year relationship with a Colorado electronics manufacturer he served in virtually every technical and managerial capacity including Director of Engineering, General Manager and member of the Board of Directors. He has published widely and been recognized as the most cited IS author in Asia Pacific. Professor Vogel's teaching and research interests bridge the business and
academic communities in addressing issues of information system creation and impact on aspects of interpersonal communication, group problem solving, cooperative learning, and multi-cultural team productivity. His interests reflect a concern for encouraging efficient and effective utilization of computer systems in an atmosphere conducive to enhancing the quality of life. He is especially active in introducing group support technology into enterprises and educational systems. His particular focus emphasizes integration of audio, video, and data in interactive
distributed group support.
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