Strategy on Learning and Sharing Knowledge at Different Levels in Project: Case on IT Projects in Malaysia

By Norazila Mat, Jamsari Alias and Nazri Muslim.

Published by The Learner Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Knowledge has been highlighted as the most important and competitive resource for organisational success. Organisations are advised that they will not survive in the modern Knowledge Era unless they have a strategy for managing and leveraging value from their intellectual assets. However, the major challenge in knowledge management is to enhance knowledge creation and sharing. Organisations looking for effective knowledge management strategies to facilitate the creation and sharing of valuable knowledge, are often caught between two competing approaches: either using workers’ personal networks for knowledge creation and sharing as a main strategy (personalization strategy), or capturing knowledge in a form that can be stored in organisational repositories/databases for easy access and ready availability for use by the whole organization (codification strategy) since they are advice to focus only on one strategy as the main and the other as supportive strategy for organization success (Hansen et al, 1999). This research extends the suggestions on this matter by providing empirical evidence about the use of different mix proportions of codification and personalisation strategies for knowledge sharing and learning activities at the individual, project and unit levels in project-based environments. Additionally, it explores the reasons behind those actions. The study takes a qualitative case study approach using triangulated data obtained from in-depth interviews, company website and intranet, documentation, and projects observations. The data were analysed using processual and thematic approach. The research findings will contribute to our understanding and provide new evidence about the applications of a mixed strategy in knowledge sharing and the reasons for them.

Keywords: Knowledge Strategy, Knowledge Sharing, Learning, Codification and Personalization, IT Project, Malaysia

The International Journal of Learning, Volume 18, Issue 6, pp.187-198. Article: Print (Spiral Bound). Article: Electronic (PDF File; 802.079KB).

Norazila Mat

Lecturer, Centre for Management Studies, Faculty of Economics and Management, National University of Malaysia, Bangi, Selangor, Malaysia

Norazila Mat has been lecturing and researching since 1995 in the area of Management Information System, IT for Business and Knowledge Management. She has published a number of books and numerous academic papers. Her research interest includes the areas related to education and learning, IT in management and knowledge management.

Jamsari Alias

Lecturer, Centre for General Studies, National University of Malaysia, Bangi, Selangor, Malaysia

Jamsari Alias has been lecturing and researching since 2001 in the area of ethnic relations, human resources and knowledge management. His research interest includes the areas related to knowledge and personal development as well as ethnic relations.

Nazri Muslim

Lecturer, Centre for General Studies, National University of Malaysia, Bangi, Selangor, Malaysia

Nazri Muslim has been lecturing and researching since 2000 in the area of ethnic relations and quality management. He has published a number of books and numerous academic and journal papers. His research interest includes the areas related to education, constitution and ethnic relations.

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