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Cricket Pitches and Latin Mottos: How British International Schools Market Themselves
By Julie Edwards, Ron Edwards, Miriam Blythe and Jo Quinn.
Published by The International Journal of Learning
| Format | Price | |
|---|---|---|
| Article: Print | $US10.00 | |
| Article: Electronic | $US5.00 |
This paper applies country of origin literature to the field of education through examining the importance of associations with Britain in marketing messages of 'British' international schools in Malaysia.
| Keywords: | British, international schools, Malaysia, country of origin, content analysis |
|---|
International Journal of Learning, Volume 12, Issue 2, pp.263-270. Article: Print (Spiral Bound). Article: Electronic (PDF File; 863.097KB).
Dr Julie Edwards
Dr Julie Edwards is Senior Lecturer in Social Sciences in the Faculty of Education at Monash University. A key research area is internationalisation and education.
Dr Ron Edwards
Ron Edwards is Associate Professor of International Business in the Faculty of Business and Economics at Monash University, Australia. He specialises in research into the strategies of international companies.
Miriam Blythe
Miriam Blyth is a Doctoral Candidate and Research Assistant in the Faculty of Business and Economics at Monash University, Australia.
Jo Quinn
Jo Quinn is a Doctoral Candidate and Research Assistant in the Faculty of Business and Economics at Monash University, Australia.