A Corporate Social Marketing Literacy Campaign in Latin America
The private sector now addresses societal problems normally confronted by governments and NGOs. The use of social marketing in corporate sponsored literacy campaigns in underdeveloped markets will be examined.
||Literacy, Social Marketing, Corporate Social Responsibility
International Journal of Learning, Volume 12, Issue 4, pp.69-76.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 790.050KB).
Michael Metzger has a Ph.D. and M.A. from the University of Michigan School of Education, as well as an M.B.A. from the University of Toledo. Michael's research focuses on Social Marketing and Corporate Social Responsibility. Michael has been Visiting Professor at the University of Michigan School of Business, Visiting Scholar at the University of Seville School of Economics and Business Administration, and has taught throughout Latin America, as well as advised on corporate sustainability projects.
Maureen Metzger has an M.P.H. and Ph.D. from the University of Michigan School of Public Health with a specialization in Health Services Organization and Policy. Her research interests include multi-sectoral collaboration and social marketing. She has been a Research Associate and Adjunct Assistant Professor at the University of Michigan School of Public Health. Maureen also has extensive consulting experience in developing countries.
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