The Peer Review of Teaching Portfolio as Scholarship Assessment in Higher Education: An Advertising Curriculum Example
The peer review of teaching project is an effective tool for educators to document the effectiveness of their teaching.
||Teaching, Scholarship, Assessment, Portfolio, Advertising
International Journal of Learning, Volume 12, Issue 5, pp.31-40.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.124MB).
Hachtmann was born on July 11, 1972 in Hannover, Germany, where she attended high school and graduated with an "Abitur" in hand. She received a full scholarship to the University of Nebraska-Lincoln, where she majored in advertising. She received a bachelor of arts in 1994 and continued her studies in advertising, receiving a master of arts degree in advertising in 1997. The title of her masters thesis was "German and American Students Perceptions of Social Values as Depicted in Print Advertisements: A Copy Testing Approach." Hachtmann presented several papers in the United States that were based on her thesis findings. While working as media coordinator for Nebraska Athletics, where she planned and purchased media for 23 varsity sports teams, Hachtmann pursued an MBA with an emphasis in international business. Shortly after, she joined the faculty of the College of Journalism and Mass Communications to teach advertising and general journalism courses. She is entering her third year on the faculty. Her research interests are in international advertising, advertising education and multicultural communication processes. She is currently pursuing a Ph.D. in curriculum and instruction.
Signal was born April 12, 1971 in Inglewood, California, but returned to New Orleans in 1974 where she lived until 2000. On a full academic scholarship, Signal majored in Spanish at Tulane University, receiving her bachelor of arts degree in 1993. She began working at the Tulane University office of development in 1996, and went on to complete her master of business administration degree with concentrations in marketing and management in 2000. Signal is in her first year at Howard University. Her teaching interests/focus include Communications Research and Strategy, Principles and Promotional Writing, Advertising and Public Relations Campaigns, and Race Gender and the Media. She has recently begun work on 'Nebraska's Partnership for Rural Entrepreneurship and Innovation', an interdisciplinary program that focuses on helping Nebraska's rural businesses and also to encourage more rural Nebraska entrepreneurs to remain in the state. Professor Signal's research interests include communicating across cultures both inside and outside the United States; how to get more minorities into the advertising industry; teaching assessment and the scholarship of teaching; and the analyzation of racial ambiguity in the mass media. Prior to joining UNL, Professor Signal worked for the Chicago National League Ball Club in the marketing department.
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